Tuesday, 8 March 2011

Further Questionnaire

Our pitch to Lee is in a few days so I thought I would make a mini questionnaire about my ideas to see what students from the college think. (ones that aren't doing art or media)
So here is my questionnaire which I gave to 10 people

I found the results to be useful to my work. Most people when asked 'what do you think about when you see a diamond' answered: hardness, beauty and cleanness. About trees a lot of people said nature and fresh air but some said its a bit too primitive.  When asked, 'What do you think about when you see an astronaut or an alien', most people answered space and technology but some said other light forms and new life.

for question four, 70% of people thought that 'Dead Roots' is a good name to market something with.
for question five, 100% answered that 'Superclean' makes them think about freshness. 
for question six, 80% said no to whether astronauts and aliens make them think about music.

I found this useful because I thought that Man On The Moon was the strongest idea but the target audience didn't really understand it (from the questionnaire) It seems that Superclean is the strongest idea because it was the one that most people liked and it made them think about freshness. Dead Roots Records was also a good idea but the name Dead Roots with the font didn't really appeal to people but, the small amount of people who liked it said it was 'different' and would definitely 'make them look at it again'. The logo of the tree was also a big success with the audience.

Logo Idea

These are my logo ideas for: Man On The Moon, Superclean and Dead Roots Records.
My first two ideas are for Man On The Moon. One is a stereotypical alien with 'MOTM' next to it; I thought this would be cool because people think they have a general idea about what aliens look like and they could see that the name would be something 'outerspacey'.  The second one which I think is the stronger idea is an astronaut sat on a comical size moon with 'Man On The Moon' underneath it. Although it seems like an electro or glitchpop label because of the space references - modern technology. I thought although it sounds like one it could still be an indie label.
I thought of this idea last and originally had 'ssassafrass' as a name with a 6 s's joined together as a logo. I preferred this one because in the brief Lee said he wanted words that are positive and new like: fresh, clean, modern'. I took what he said and thought positive and new.. but super, therefore superclean came to me. I like it because its two words but rolls off the tongue as one, its easy to say; in Spanish it is 'superlimpio'. The logo, I couldn't think of even one let alone three ideas so I came up with this. A diamond, representing cleanness and also the 'super' part because it is the strongest material known to man; and the lines coming off to show freshness or how sparkling clean the diamond is.
I like this logo along with the text underneath but I also think that diamonds are used to market a lot of products and this without the text may be ambiguous to the target audience.

My last idea is 'Dead Roots Records', I thought of this being like, dead roots therefore new beginnings and because its a new indie label. Although I also thought having 'Dead' in the name may put listeners off because its not a very attractive word to see, especially in the font I have chosen.
The logo itself is a tree upside down; so that the branches are coming through the soil and the branches and leaves are below the ground - basically an upside down tree. I thought this idea was great because trees are also used to market a lot of things but I've never seen a logo like this so thats why I like it, because its different. 
The text below is used to show what the logo markets, and I chose a rotten looking font to use because of the 'dead roots' part of the name.

Next week we are going to pitch our ideas to Lee to see what he thinks and to get feedback of our ideas and also to see other students workk. 

Friday, 28 January 2011

Mind Map of Ideas

With the brief in mind I made a quick mind map of some early ideas whilst sticking to the criteria.

Thursday, 27 January 2011

My Ideas for Names and Logos

     My first name idea is, 'Man On The Moon' - thinking of this I thought of the modern age and technology. It shows that it is a modern record label and would sign any genre of music, it would also be popular in the early 70s. The only downside to this name is that it sounds more like a trance, electro or glitch-pop label, signing electronically made music - however I will make it so that it isn't. For logos I had ideas for an astronaut sitting on a comically small sized moon. Going with the 'space' theme another logo idea I had was a stereotypical alien with MOTM next to it. For my last logo i had a simple moon with a flag coming out of it with less detail that the first idea.

     My second name idea is, 'Dead Roots Records' - the logo idea for this was an upside-down tree so that the leaves and branches were underground with the roots coming out of the ground on top. Another logo was a simple 'Dead Roots Records' in a 'dead-style' font.

     My last idea is, 'Superclean' - this idea came from the label being clean as in fresh and new and the super bit just sounds cool. It also implies, like superman, that it is abnormal and above other labels being 'super-new'. I only really had one logo idea for this and it was a diamond with superclean text under or around it, alternate ideas were just a simple diamond logo that could be produced onto anything; letterheads, t shirts, lighters, etc.

Questionnaire Results

     The first question, 'would you prefer a bold colourful logo rather than a simple one', six out of ten said yes they would and four said no. Most people for the second question question put they would rather see an eye-catching logo than one related to the name of the label, ideally the logo would be both. For the Island records logo, most people liked most about it is the palm tree and the fact that the name relates to it, but many if not all said they would add the colours: yellow, red and green.
     For question five, 'do logos often catch your eye', everyone answered yes. question six, most people wrote that the name 'Ssassafrass' was different and could work because of its unique spelling. Orange and black were the main colours that people chose for their own logo and they also prefered Factory records to Trash Aesthetics.
     Question 9, 'what do you think about the sub pop logo?', literally everyone said it looks like the run DMC logo with one comment saying, "I think whoever came up with this logo is in love with run DMC but probably too much of a geek so is concentrating on pop music instead of hip-hop, oh and they're most probably white". and for the last question was unanimously 'no'.

I think that doing questionnaires are a good idea because you get a good idea what your target market want and like and also get feedback on your own ideas and logos. 

Tuesday, 18 January 2011


This is a questionnaire I made to get a basic idea of what other people think about the logos.


     Today we had a meeting with Lee and he gave us all assignment briefs on our project; he continued to pitch us his idea for us to draw on.
(It didn't scan very well)

He said we should generate our own ideas around his main one and use the existing music labels: Subpop, Factory, Island and Trash Aesthetics for inspiration. It is important to stick to what the client wants because I couldn't just disregard what he said and just make my own thing because thats not how business works. With this is mind I took notes of Lee's pitch and made sure to keep all my work 'in the guidelines'.
The target audience is 18 - 28 year olds so has to appeal to them and also make a good myspace and facebook page for viral marketing of the label. It would have to be eye-catching and appealing to youth so I started making rough ideas using words like 'fresh' and 'cool' to start.
As I am essentially working for a client I will keep referring to the brief and getting feedback of, not just him but other people aswell.