(It didn't scan very well)
He said we should generate our own ideas around his main one and use the existing music labels: Subpop, Factory, Island and Trash Aesthetics for inspiration. It is important to stick to what the client wants because I couldn't just disregard what he said and just make my own thing because thats not how business works. With this is mind I took notes of Lee's pitch and made sure to keep all my work 'in the guidelines'.
The target audience is 18 - 28 year olds so has to appeal to them and also make a good myspace and facebook page for viral marketing of the label. It would have to be eye-catching and appealing to youth so I started making rough ideas using words like 'fresh' and 'cool' to start.
As I am essentially working for a client I will keep referring to the brief and getting feedback of, not just him but other people aswell.